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A bottle of sulfate-free biotin shampoo
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: “I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It’s longer and thicker than ever.” — Diane J. Huff
A “flossing toothbrush” with two layers of bristles
I’ve had one of these for awhile and I love it! I usually use an electric toothbrush, but I feel like I’m getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter how much I floss and these bristles seem to actually target that a lot more effectively. I’ve switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: “This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning.” — Amy N.
A lil’ polar bear hydrating eye stick
Promising review: “I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works.” — Ben
Laneige lip glowy balm
A firming eye cream that uses vitamin C
“Absolutely love this eye cream. I was looking for an eye cream and saw the video on TikTok and decided to give it a try. I have been using for a couple months and already can see a difference. A little goes a long way. I put a small amount on my finger and tap around my entire eye and then any extra I put on the back of my hand to help smooth my skin there. Definitely worth the money!” — SLRottweiler
COSRX snail mucin serum
Promising review: “I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a ‘getting used to’ phase.” — Shelby
Plus COSRX’s snail mucin moisturizer
Check out a TikTok of the snail mucin moisturizer in action.
Promising review: “I don’t think I will use anything else! When I tell you this product makes my skin so soft and so even, it’s an understatement! My skin is usually very dry, oily (acne-prone), and super sensitive, so it’s really hard for me to find something that can be hydrating but gentle at the same time. The product itself is creamy/slime consistency, and sometimes you do have to work it in a little bit to absorb. After about 5-10 min, the product fully absorbs, and you’re all set! I use it after I apply their brand of hyaluronic acid.” — May
A pack of unscented antiperspirant wipes
Promising review: “Was pretty skeptical. Bought it and it’s changed my life. First use and I did not sweat, at all, for probably a week. I had already been using Lume deodorant for a few years now and was looking for something else as I felt I’m building a resistance to it. I should’ve been using this to begin with. Second application I applied to other areas of my body, zero sweat. Amazed.” — Hanna L. Hetz
“I saw this product on TikTok and I decided to give it a shot since it was only like $20 for 10 wipes (that’s 10 weeks, 2.5 months) of no underarm sweat. It worked! I was so happy to finally be able to wear all the shirts I own that are not black!” — Nes172011
A popular foot exfoliant peel reviewers swear by
Promising review: “I was dubious at first, having seen this on TikTok. I can now confirm that it works as directed and the results are amazing. Twenty-four hours after I soaked my feet in the plastic bag, nothing happened. Then 48 hours later it started working. Seventy-two hours and it was in full working mode. Like other reviewers, I also suggest just letting the skin come off naturally. The shedding lasts for a few days. Results are incredible. Will use this again!” — Vanessa
A Benzene-free, travel-friendly applicator of I Dew Care’s dry shampoo powder
Promising review: “I’ve had the best results from this dry shampoo than any other. It’s a small container, but it lasts a very long time because a little really does go a long way! I also do this the night before so the powder-y look goes away by morning and it’s more absorbed, you can also add a light oil to your ends and work it up if it feels too dry. There’s no scent either and it is very convenient for travel! This is the only thing that still makes my hair look ‘clean’ on the no hair wash days!” — Alice
CeraVe Resurfacing retinol serum
“I saw a dermatologist on TikTok who raved about this product and tried it out, and it’s been the most amazing stuff! It’s helped my face to clear up very quickly, removing all of the blemish spots and dark spots around my face. It’s been one of the best products I’ve added to my face routine.” — Successful Solo
Essence’s Lash Princess mascara
Promising review: “Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints.” — Kd
Plus Essence’s Volume Booster lash primer
Promising review: “Saw this primer recommended on TikToks and they were right. Let it dry before mascara application, and it does wonders. Adds volume! Stays all day.” — JC
The internet-famous Revlon oil-absorbing volcanic face roller
A pack of cult-favorite Clean Skin Club clean towels
Promising review: “I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option.” — Sahara
A pack of the internet-beloved Mighty Patch pimple spot treatment
Thank Me Later eyeshadow base
“Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!” — wo1995
A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask
Promising review: “I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn’t believe how amazing it made my hair feel and look. It’s sooo soft, shiny, bouncy and nourished. My bleached rat’s nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair.” — Eline
A ridiculously charming octopus-shaped blackhead remover
“After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here’s how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself.” — LuckLocust
A bottle of Nyx matte setting spray
“I saw this on TikTok and thought it was a waste of money until I tried it, and it works. It locks in your makeup. You just have to make sure your makeup is perfect and then spray your face.” — Mary
Brazilian Bum Bum Cream, a cult-favorite moisturizing body lotion
A painless, mint-flavored teeth-whitening pen
First Aid Beauty’s KP Bump Eraser body scrub
Promising review: “I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny.” — Lana
A set of satin pillowcases
An ultra-fine continuous water mister
A set of itty-bitty dermaplaning razors
Promising review: “I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they’re perfect.” — Megan Kopicko
A suuuper-popular Bio-Oil made with vitamins A and E, chamomile, and lavender
Promising review: “Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night.” — Yasmin Rodriguez
A bottle of Fanola “No Yellow” purple shampoo
A RobeCurls heatless hair curler
Promising review: “WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!” — Katie Oswalt
Wet n Wild’s Megaglo Blushlighter, the ultimate in two-for-one deals
Eyeshadow color removal sponges
Promising review: “This product makes it even easier for me to be lazy when it comes to cleaning my brushes. It also allows me to use the same brush for a makeup look since I can swish away a previous shadow and move on to the next. Great buy. Super easy to wash. I’m not going anywhere anytime soon, but when I do finally travel again, I’m sure this will be excellent to travel with and make it so that I only need to bring one or two brushes.” — Azaleah Bumpus-Barnett
A tin of Cirepil blue wax beads
A stick of Body Glide anti-chafing balm
I swear by this to the point where if I can’t find it in the morning on a run, I just won’t go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I’m wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going “OW OW OW” in the shower because my literal boob wounds were stinging.
Promising review: “This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all.” — EBATL
An E.l.f. multistick here to win the award for Doing The Absolute Most